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Since 1912

An old name,
back on the road.

A 1950s Armstrong Tires roadside billboard

Armstrong has been a tyre name for more than a century. It went quiet for a while. ZAFCO brought it back to Europe in 2019, with a range built for the roads people here actually drive.

Timeline

Mind the gap.

  1. 1912The Armstrong name hits the road.Company history (ZAFCO catalogue)A 1950s Armstrong Tires roadside billboard
  2. 1970The Armstrong Rubber Company moves into Marcel Breuer's New Haven headquarters, the one with a gap in the middle.Breuer and Gatje, 1968-70; now Hotel MarcelArchive illustration of the Armstrong rhino with a tyre
  3. 1988The tyre business is sold to Pirelli.Public recordA rally car on dirt with roof-mounted lamps
  4. 1990sThe name goes quiet.Company history (ZAFCO catalogue)A technician measuring a tyre in a factory
  5. 2019ZAFCO brings Armstrong to European roads.Armstrong Tyres Europe
  6. 2026A new range, including all-season BLU-TRAC FLEX.Armstrong 2026 catalogue

Today

Growing together.

Armstrong is a ZAFCO brand. The range covers summer, all-season and winter tyres for cars, SUVs and vans, and twelve truck and bus patterns, sold through dealers across Europe.

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A technician fitting a tyre in a workshop
A tyre dealer advising a customer in a tyre shop